Art therapyBrand charactersAI assistant
Therapy institute site, brand characters, and AI assistant
A warm but professional digital experience for an art therapy institute, supported by brand characters and a character-led AI assistant.
Stack
Next.jsBrand charactersAI AssistantLLMBooking operations
Challenge
ACT art therapy is meaningful but difficult to explain to first-time visitors, and the first inquiry can feel intimidating.
Approach
The practical steps behind the result.
STEP 01
Translated the clinical concept into a clear site structure and visual tone.
STEP 02
Created Acttie and Artty as approachable brand characters.
STEP 03
Built a character-led AI assistant to answer first questions and lower the barrier to inquiry.
Result
- The site, characters, and AI assistant now work as one brand experience.
- First-time questions can be handled in a warmer, more approachable voice.
- The content presents clinical expertise without feeling cold or inaccessible.
